Your identity should state in a moment, who you are, what kind of business you operate and include a consistent logo with brand colors.

Six Elements That Solidify Your Brand.

What are the secrets to branding your company or product?

How can your business stand out in a noisy world? …Not easy questions to answer. Robinson Creative specializes in multifamily branding, but also works in retail, corporate, entertainment and other industries. Through countless projects, our team has learned, that a successful brand is invaluable. Unfortunately many don’t realize the specific areas that establish & solidify your image.

According to “number crunchers” and history, the number six represents reconciliation, intellectual creativity, discernment, imagination, union, love, perfection, and responsibility for choices. Branding involves creativity, imagination and reasoning which will result in a positive outcome as you become a responsible marketer!
So, we’ve narrowed it down to 6 main elements where you need to focus your efforts. This is The Essential 6!

  1. Identity
  2. Brochure
  3. Digital
  4. Community Signs
  5. Marketing
  6. Reachout!

The Essential 6 is a Six-Part series with a new segment every week! See more information on each essential and obtain the keys needed for your powerful brand!!!

The Essential 6 - Identity


If you have a community or brick & mortar business, this usually is a sign. It can be a monument, flag, blade or building sign… but it is the first impression before your client enters your business. If you have an e-commerce site or a service business, you may not have a traditional sign but something visual will become your identity (It could be your website or your company vehicle). Your identity should state in a moment, who you are, what kind of business you operate and include a consistent logo with brand colors.

Consistency is always key in the Essential 6. Logo and colors should remain the same through every element. Your identity must be seen and recognized 24/7. So it should be illuminated for night and appropriate contrast should be considered during the day. In today’s world, an identity should easily be seen no matter what time of day. This often is your client’s first impression. So, it must be dynamic, enhanced with appropriate landscaping and not dated or in disrepair. Remember, your image will be judged on how your identity appears to the public. Ensure it always looks great… morning, noon, night and whatever season!

Check with your city or county as sign codes often change. Do you have the largest possible sign allowed? …Or does your competitor’s sign attract more attention because of its colors, size or illumination? Always know your codes so you can get the best identity or upgrade it for something more vibrant.

Here are a few Pointers!

    • Know Your Area Sign Restrictions
    • Keep An Eye On Your Competitors Identity
    • Ensure Your Sign Is Always Maintained/Repaired
    • See To It That It’s Vibrant Day & Night
    • Enhance With Eye-Catching Irrigated Landscape
    • Make Sure It’s Consistent With All Essentials

Continue to Number 2: Essential 6: Brochures & Print!

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