Repositioned And Redefined For A More Successful Lease-Up.
The before and after images dramatically tell the transformation story. This community receives a face-lift when the new owner purchases the property. Robinson Creative brainstorms with client on the new name, colors and theme. However, the community has some challenges… tight budget, older community with little amenities, restrictive sign codes, 3 un-permitted existing monuments, 42 buildings and it shares a common entrance with a competitor. It must stand out with its own unique identity. Robinson spends additional time with the city in order to secure new permits on previously un-allowed signs, creates a budget-conscious sign package, re-works colors and techniques to transform existing structures, and establishes a captivating, fresh image!