This $67M urban housing project just north of downtown Houston emerges out of the historic freight tracks of Hardy Yards. The feel is timeless and inspired by the engines and trains from another era. Colors are sepia, tans, black and rich browns. Actual photos and textures were utilized to embrace the freight yards and industrial age.
A large blade identity complete with retro neon letters becomes the focal point of the iconic clock tower, while community signage follows with similar shapes and colors. Cement graphics alert residents to key elevator and stairs in pedestrian areas. These images tell the story of long past and capture the atmosphere of a by-gone time. Print collateral using the Design Studio affordable Brand on Demand™ continues this powerful theme throughout the corporate image, brochure and marketing pieces.