International Biz Jet Company Gets A Revitalized Global Signature Look.
Dallas Jet International is a company that markets and sells multi-million dollar business jets. Their transactions are completed globally for an international market in and outside the U.S. It is important DJI appears savvy, intelligent and trustworthy. However, their current materials appear dated and do not communicate a fresh, bold, global strength. Robinson Creative re-imagines their signature logo and refreshes it with an innovative approach… without losing the client’s objective. Through research and extensive client brainstorming sessions, RC strategizes to create a system of communication informing existing and future clients. Time is taken with photo sessions of product and executives. Copy is massaged so it easily educates the client. The printed collateral feature a system of communication from initial contact, to proposal, to follow-up. Designs employ a distinctive brushed aluminum embossed paper, clean lines and metallic ink techniques. The updated look is polished, consistent and powerful.