A Fashion-Forward, Invitation-Inspired Collateral Campaign.
This urban community is perched above impressive retail shops, restaurants and nightlife. The attitude is upscale and the community features extraordinary interiors, but is also defined by its exclusive area. RC creates an evocative invitation-inspired collateral piece with a striking foil embossed logo emblem, revealed through a circle window. This is followed by other print and promotional pieces continuing the elegant theme. Since the prospect will be attracted by life above the convenient fashionable shops, the slogan, “Live Centered on Style,” is established with headings such as “Live Above It All.” Ascent promotes a multitude of plans so a convenient insert system facilitates communication.