Reaching Millennials With A Sharp Consistent Total Campaign.
This campaign began with a naming process, working into branding and complete realization. RC positions this unique community to reach mainly the Millennial. Even though the community is located in the suburbs, a more urban approach is devised to reach this demographic. The community is positioned close to tech companies, so the brand and all marketing is focused on this younger “techie.” Bold but warm colors with touches of brushed aluminum and clean powerful lines are consistent. RC starts with branding and completes on-site promotional, identity, print collateral, marketing, web approach, community signage and more.