Robinson Creative Revolutionizes Existing Elements.
Robinson uses the existing elements in this community’s identity and completely revolutionizes its look! The massive monument was too expensive to replace and its superior location adjacent to the freeway was extraordinary. However, the sign was dated, bland and did not stand out in a very busy landscape. First, the name wasn’t changing so the design team infuses new life into the logo. Colors are established for the new brand with impressive accent materials, like metallic graphite tiles. The mammoth sign is transformed with color, life, and a new upscale direction. The tower becomes a beacon demanding attention, while the logo now in dimensional letters lift off the stone structure on an illuminated plaque.
A secondary entrance re-directs traffic with a branded marketing sign and branded gate signage welcomes residents.