The Davis Soco Urban Industrial Illuminated Neon Wall Identity Sign

A Retro-Inspired Repositioned Community.

This ten-year-old community requires a reface and new brand along with their interior unit updates. The area embraces an alternative approach with food trucks, eclectic retail, and hip, funky dives. Most of the surrounding shops embrace a neon vibe. It seems appropriate that the community also takes advantage of this attitude.

Branding is infused with by-gone colorations, shapes, and iconic symbols. Utilizing the street frontage and front loft-style building with retail, The Davis SoCo features two, nearly 30’ high, neon building identities. This vintage, but stimulating approach to mixed-use residential now makes an impact on South Congress in Austin. It includes temporary graphics, identity, full community signage, print and other services.

The revolutionary campaign just earned two Communicator Awards!

2017 Communicator Awards - Silver & Gold

The Davis Soco Urban Industrial Illuminated Neon Wall Identity Sign at Night
The Davis Soco Urban Industrial Illuminated Neon Wall Identity Sign During the Day
The Davis Soco Urban Rentals Retro-Inspired Illuminated Monument
The Davis Soco Apartments Office Hours Sign
The Davis Soco Apartments Leasing Center Wall Sign with Building Number
The Davis Soco Apartments Leasing Center Door Vinyl Logo
The Davis Soco Apartments Future Resident Parking Sign
The Davis Soco Apartments Gather Clubroom ID
The Davis Soco Apartments Men Restroom Sign
The Davis Soco Apartments Hallway Directional Sign
The Davis Soco Apartments Pool Rules Sign
The Davis Soco Apartments Clearance Bar in Garage
The Davis Soco Apartments Avenue Banner for Marketing
The Davis Soco Apartments Huge Directional Banner
The Davis Soco Contemporary Mini Folder Brochure with Business Card Slit
The Davis Soco Contemporary Mini Folder Brochure with Business Card Slit
The Davis Soco Contemporary Mini Pocket Folder Brochure
The Davis Soco Contemporary Flyer Design
The Davis Soco
Date

May 15, 2017

Category

CAMPAIGNS, PRINT, REPOSITION, SIGNAGE/IDENTITY