Successful & Multi-Award Winning Green Campaign!
This new construction is one of Gables first certified LEED communities. RC utilizes a unique seeded card to introduce the community to area businesses, residents and city officials. It not only presents the environmentally friendly development but also can be planted for a bouquet of colorful wildflowers! A slogan was established that defines the development to the area and prospects. It was later trademarked for the company’s national green statement and future environmentally friendly construction. “Your Shade of Green” became the tagline with metro advertising, direct mail, outdoor, building wraps and print advertising announcing to DC commuters, “Life is Greener on This Side of DC!” The brochure collateral package featured a pocket and separate plan inserts. Papers are FSC certified and only soy-based inks are utilized. The winner of over seven national awards, including Communicator, Hermes, Pillar of the Industry and more, the print package is awarded Best Green Brochure Collateral, Best Brochure and other designations. See more on the entire scope under Campaigns.