National Retail Promotional Campaign for 130 Locations.
Palm Beach Tan is the nation’s largest upscale tanning salon with over 225 locations. RC designed all Point-Of-Purchase material in an on-going monthly promotional campaign and distributed material to each store. Materials included window graphics, stantion banners, counter cards, coupons, fliers, radio, outdoor advertising and more. In addition, RC developed an award-winning lobby video presentation that focused on the lifestyles of the company’s three client-types.
These relatable characters expressed how tanning adds color to their lives and invited the viewer into their story.
The presentation introduced products and their exclusive Premier Membership program to clients as they wait for an available booth or service. This dynamic video won two Telly Awards and two Communicator Awards. RC also developed the slogan, “Life Needs Color” that continues as the company’s signature.