A Perfect Solution For Numerous Plans.
This unique high-end new construction product is located in a new master-planned urban area. RC takes on this brand by focusing on the intended Millennial and Gen X demographic with a strong iconic logo design. The brand goes through RC’s valuable and inventive branding process, securing colors, patterns, slogans, look and theme. An imaginative system arises out of the process providing the on-site team with tools and concise information at their fingertips. Even though multiple floor plans are available, the dynamic collateral provides a decisive method to present plans without overwhelming the prospect. After lease-up, the campaign evolves for less expensive options while continuing the approach.