Echo Illuminated Edgy Identity Monument Day and Night

An Innovative In-Town Mid-Rise Identity & Sign Campaign.

This hi-tech, ingenious architecture style and progressive vibe needs an equally dynamic identity and signage system. Geometrics, materials and look are crucial here. Due to strict sign codes combined with tight areas, a striking vertical pylon design is introduced. This “ground blade” design allows the identity to position itself as close to the traffic as possible. Brushed aluminum with captivating lighting techniques, this identity attracts attention 24/7 while powerfully introducing the community.

Faces are edge-lit and brilliantly angled toward traffic for optimum views. The “e” icon is presented at the top of the pylon design.

This community bookends the property with two striking identities. Other illuminated signage includes a one-of-a-kind 20’ “e” icon, two parking directionals, leasing center, garage parking, interior garage “e” and tollway frontage I.D. Robinson establishes a prospect corridor easily guiding to potential residents. Community signs reflect the established identity with 1/4” brushed aluminum with thick Coca-Cola etched acrylic and nickel standoffs.

2016 Communicator Awards - Gold

Echo City Apartments Illuminated Tower/Vertical/Pylon Monument Day and Night
Echo City Apartments Illuminated Echo Leasing Letters
Echo City Apartments Illuminated Echo Leasing Letters and Logo Icon on Building Night
Echo City Apartments Illuminated Identity Signage Icon on Building Day
Echo City Apartments Illuminated Identity Signage Icon on Building Night
Echo City Apartments Illuminated Echo Parking Letters at Entrance of Garage
Echo City Apartments Illuminated Parking Directional Day
Echo City Apartments Illuminated Parking Directional Night
Echo City Apartments Illuminated Building Sign from Freeway
Echo City Apartments Illuminated Icon in Garage and Painted Columns Directional
Echo City Apartments Address Number
Echo City Apartments Leasing Center Hours with Stand-Offs
Echo City Apartments Business Center ID with ADA/Braille
Echo City Apartments Men Restroom ID with ADA/Braille
Echo City Apartments Unit Number Sign
Echo City Apartments Stairwell ID and Egress
Echo City Apartments Pool Rules on Post
Echo City Apartments In Case of Emergency Dial 911 Sign by Pool
Echo
Date

December 22, 2014

Client

Echo

Category

SIGNAGE/IDENTITY