New Construction Game Plan
by ben / May 17, 2012 at 2:05 pm / Featured / no responses
There has been an extended lull in new multifamily development over the past three years. However, with an infused rash of new construction on the horizon, there are a number of marketing advances that need to be considered. COMBINE COLORS, LOOKS & DETAILS. The best way to connect all elements of your project is [...]
5350 Burnet
by ben / September 21, 2011 at 12:10 pm / Featured / no responses
This urban residential community in Austin, Texas has a very contemporary look and feel. Interior colors are bright and fun loving. The address is the name of the community and the client asks that the surrounding retro neighborhood be explored. So, the names of plans take on the name of neighborhoods and the brochure [...]
Muses Signage
by ben / September 21, 2011 at 12:08 pm / Featured / no responses
After the devastation of Katrina, this attractive award-winning urban community is established with the New Orleans housing incentive. After designing the signature logo, RC completed an identity package for the unique development. The main blade identity is positioned over the office and is creatively designed with multiple lighting features. The identity illuminates via dimensional [...]
Design Print Studio for Multifamily Launches!
by ben / September 21, 2011 at 12:07 pm / Featured / no responses
The Robinson Creative team officially launches the innovative online marketing portal for multifamily this week. Introducing the techno breakthrough at MultiFamily Pro’s Brainstorming in Phoenix are owners Ben and Dona Robinson, along with national sales director, Valerie Updegrove. “Brainstorming is the perfect place to introduce this new inexpensive marketing technology for multifamily,” states [...]
Gables Takoma Park | Campaign
by ben / September 19, 2011 at 12:06 pm / Featured / no responses
An eventual multi award-wining and successful campaign began with the community facing an uphill battle with area residents. It is an area with politically minded and active individuals who did not take kindly to a new development within a beloved historic area. However, the building was one of Gables first certified LEED communities. RC [...]
Palm Beach Tan | Campaign
by ben / September 19, 2011 at 12:05 pm / Featured / no responses
Palm Beach Tan: Palm Beach Tan is the nation’s largest upscale tanning salon with over 225 locations. RC designed all Point-Of-Purchase material in an on-going monthly promotional campaign and distributed material to each store. Materials included window graphics, stantion banners, counter cards, coupons, fliers, radio, outdoor advertising and more. In addition, RC developed an [...]
Alexan Vistas | Campaign
by ben / September 19, 2011 at 12:03 pm / Featured / no responses
Working with both Greystar and Trammel Crow, RC crafted a powerful slogan that identified this extraordinary project. Perched on a high precipice and seen for miles on the west side of scenic Austin, RC established the descriptive slogan, “An Address with Altitude.” RC completed a temporary brochure while the community was under construction and [...]
Elan at Bluffview | Signage
by ben / September 19, 2011 at 12:02 pm / Featured / no responses
The developers recaptured an older retail development and transformed into a new urban living destination called Élan. Located in a transitioning neighborhood close to Love Field in Dallas. The exciting development faced many challenges. Robinson assisted by first negotiating with the city on strict signage restrictions. In order for the new community to be [...]
Overlook Terraces | Campaign
by ben / September 19, 2011 at 12:01 pm / Featured / no responses
Overlook Terraces Overlook Terraces is an affordable new construction community in South Louisville, Kentucky. The community was on a time sensitive objective of achieving 90% occupancy in a short period. Robinson Creative researched the market and evaluated the community. It was the only apartment community that had a splash park instead of a pool. [...]
Mira Vista | Campaign
by ben / September 19, 2011 at 12:00 pm / Featured / no responses
The client’s objective was to take this 11 year-old tax credit community and transform it into a market-rate community. RC assisted the client with a powerful entry design statement, colors, interiors and exteriors. Terri Cooper, ASID, RC’s color specialist and interior designer, fashioned a 24-Hour Resident Center and renovated it with a cost-effective color transformation. [...]