Alexan Vistas | Campaign
by ben / September 19, 2011 at 12:03 pm / Featured / no responses
Working with both Greystar and Trammel Crow, RC crafted a powerful slogan that identified this extraordinary project. Perched on a high precipice and seen for miles on the west side of scenic Austin, RC established the descriptive slogan, “An Address with Altitude.” RC completed a temporary brochure while the community was under construction and unveiled the more extensive and complete main brochure at lease-up. Flyers, direct mail, letterhead and other marketing pieces focused on “Life On Top of the World” with stunning view photography, lifestyle and community images. The brochure utilizes bold colors and a distinctive multi-square window die-cut with multi-panel wrap.
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